Real Estate Case Study
Doubling Northfield Realty's Lead Flow With Meta Ads
Fixing a broken ad funnel with proper tracking and creative testing.
The Challenge
What We Were Working With.
Northfield Realty had been running ads for over a year with no clear picture of what was actually generating leads.
- High cost per lead with no clear ROI visibility
- No conversion tracking set up
- Same 2 ad creatives running for 8+ months
The Strategy
How We Approached It.
We rebuilt tracking first, then ran structured creative testing across multiple ad formats and audiences.
Tracking Setup
Implemented proper conversion tracking and call tracking.
Creative Testing
Launched 8 new ad variations to test messaging and formats.
Landing Page Optimization
Built dedicated landing pages per property type.
The Execution
What We Delivered.
Meta Ad Campaigns
Multiple campaigns targeting different buyer segments.
Landing Pages
Dedicated pages per property type for higher conversion.
The Results
Measurable Impact.
2x
Lead Generation
52%
Lower CPL
Client Feedback
★★★★★
"Our lead flow doubled within 90 days of working with Adotropin."
Neha Kapoor
Sales Head — Northfield Realty
Project Gallery
The Work, Up Close.
