Building Sunbrew Cafe's Brand Identity From Scratch
A brand-new café launch — logo, packaging, menu design and launch content — before opening day.
What We Were Working With.
Sunbrew Cafe was launching from zero — no brand identity, no social presence, and no marketing strategy in place before opening day.
- No visual identity — not even a logo existed
- No social media presence to build pre-launch buzz
- No packaging or menu design
- Opening date was fixed — 6 week runway to launch-ready
How We Approached It.
We treated this as a full brand-from-zero build — starting with positioning, before touching any visual design.
Positioning
Defined the café's niche — casual luxury coffee culture for young professionals.
Brand Identity
Built logo, color palette and typography system from scratch.
Packaging & Menu
Designed packaging, menus and in-store signage.
Pre-Launch Content
Built a content calendar to generate buzz before opening day.
What We Delivered.
Brand Identity
Complete visual identity built in 3 weeks.
Packaging Design
Cup sleeves, takeaway bags and menu design.
Food Photography
Full menu photography shoot before launch.
Social Media Launch
Pre-launch content calendar and grand opening campaign.
Measurable Impact.
"From branding to bookings — Adotropin gave our restaurant an identity guests remember."
Aman Verma
Founder — Sunbrew Cafe
The Work, Up Close.
