How Vantage Hospitals 3.2x'd Patient Enquiries in 90 Days
A complete digital rebuild — brand identity, website and performance marketing — for a multi-specialty hospital in Pune.
What We Were Working With.
Vantage Hospitals had strong medical credentials but a digital presence that undersold them — an outdated website from 2016, no consistent social media activity, and a brand identity that hadn't been touched in nearly a decade.
Patients were choosing competitor hospitals with far less clinical expertise simply because they looked more credible online.
- Website took 8+ seconds to load and wasn't mobile-optimized
- No lead tracking — impossible to know which marketing efforts worked
- Inconsistent branding across signage, website and social media
- Zero paid advertising — 100% reliant on word-of-mouth referrals
How We Approached It.
We started with a full brand audit — auditing the existing identity, competitor positioning, and patient journey from Google search to appointment booking.
Rather than launching ads immediately, we rebuilt the foundation first: a new brand identity, a fast conversion-optimized website, and proper lead tracking.
Brand & Competitor Audit
Assessed existing identity, digital presence and how competitor hospitals were positioning themselves.
Brand Identity Refresh
Modernized the logo, color system and signage guidelines while retaining brand recognition.
Website Rebuild
Designed and built a fast, mobile-first website with clear appointment booking flows.
Tracking Infrastructure
Implemented call tracking, form tracking and Meta Pixel before any ad spend began.
Meta Ads Launch
Launched targeted campaigns for specific specialties with the highest patient demand.
What We Delivered.
Brand Identity
Refreshed logo, color palette and signage guidelines across 3 hospital branches.
Website Rebuild
New site with sub-2-second load time and specialty-specific landing pages.
Meta Ad Campaigns
6 concurrent campaigns targeting specific specialties and patient demographics.
Content Production
Doctor introduction reels and facility tour videos.
Analytics Dashboard
Monthly reporting dashboard showing enquiries by source and specialty.
GMB Optimization
Optimized Google Business listings across all 3 branch locations.
Measurable Impact.
"ADOTROPIN didn't just run our ads — they rebuilt how our hospital shows up online. We finally have visibility into what's actually working."
Dr. Ritu Sharma
Medical Director — Vantage Hospitals
The Work, Up Close.
